Amazon Banking on the Teenage Dream: Capturing Gen Z’s Loyalty—and Money

Gen Z girl on phone

If you’re fourteen years old, you’re probably rebelling against your parents, constantly on your iPhone, and Amazon Founder Jeff Bezos has his eye on you, or more accurately, on your money. In your short lifetime, Amazon’s revenue has increased by 2,500%, reaching $178 billion in 2017. Their next venture? Amazon banking: Developing a better banking … Read more

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