eBook: How Two-Way SMS is Transforming the Retail and Insurance Industries
Your Customers are Ready to Text You.
Consumers express an interest in communicating with brands via SMS. Until recently, however, technological hurdles prevented businesses from instituting SMS channels. Now that the technology is available, leaders are wondering: is it worth it to invest in another communication channel?
The resounding answer is “Yes.” This eBook dives deep into insights from management theory and the history of several financial-industry and telecommunications innovations to illuminate the disruptive power of text messaging. It reveals the powerful link between customer-led innovation and ROI, showing how the processes are already at work that will result in success for B2C two-way SMS messaging.
With this eBook, you will gain deep understanding about how two-way SMS is positioned to transform retail, insurance, and other similar industries. Learn about an incredible opportunity to improve the customer experience while increasing response rates.
What's in this eBook?
Download the full version above to access:
- An analysis of key communications trends in the insurance and retail industries
- Insights from management theory about why two-way SMS is poised to disrupt these two industries
- Best practices for leveraging customer interest in SMS communications